Marketing research firm Maritz found that Buick customers are 30% more likely to enjoy a book as a leisure activity. And it’s just this kind of data that Buick uses to custom-tailor the OnStar AtYourService offers.
The latest offer is the best kind: a free offer. From now until the end of the year, Buick customers subscribed to OnStar will be able to download two free books of their choosing from AudioBooks.com.
If you’ve never experienced them, audio books are a lovely way to enhance your commute. As Ian Small, Audiobooks.com president and COO, puts it, “Streaming audiobooks are a great way for drivers to discover a new favorite book while keeping their eyes on the road ahead.”
AtYourService doesn’t just offer free books, it’s a program designed to bring all sorts of great offers to Buick customers, such as offers on hotel rooms through priceline.com and location-based offers from retailers and restaurants.
As Duncan Aldred, global VP of Buick Sales, Service and Marketing says, AtYourService is just another part of how Buick makes “every drive more productive or entertaining.”