Marketing research firm Maritz found that Buick customers are 30% more likely to enjoy a book as a leisure activity. And it’s just this kind of data that Buick uses to custom-tailor the OnStar AtYourService offers.
The latest offer is the best kind: a free offer. From now until the end of the year, Buick customers subscribed to OnStar will be able to download two free books of their choosing from AudioBooks.com.
If you’ve never experienced them, audio books are a lovely way to enhance your commute. As Ian Small, Audiobooks.com president and COO, puts it, “Streaming audiobooks are a great way for drivers to discover a new favorite book while keeping their eyes on the road ahead.”
AtYourService doesn’t just offer free books, it’s a program designed to bring all sorts of great offers to Buick customers, such as offers on hotel rooms through priceline.com and location-based offers from retailers and restaurants.
As Duncan Aldred, global VP of Buick Sales, Service and Marketing says, AtYourService is just another part of how Buick makes “every drive more productive or entertaining.”
Designers use all kinds of ideas for their work—some more creative than others, and others, like Buick’s design inspirations, might surprise you. The automaker has shared some of the design work that has gone into creating the award-winning Buick Avenir concept and some of its upcoming models, revealing that food is one of its principal inspirations. No wonder their cars look so yummy!
Specifically, Buick has found food to be a great source from which to draw when it comes to vehicle colors. According to Design with Science founder Sally Augustin, “a positive experience with a particular food … can develop positive associations with the colors that are clearly linked to that item.” And PPG industries, an automotive paint maker, found that 60% of consumers consider color in their purchase decisions.
You can see that influence in our lineup at Linus Buick Cadillac GMC. The Choccachino interior available in the 2016 Enclave was inspired by chocolate and coffee tones; the Toasted Coconut Metallic paint available on the 2016 Cascada was inspired by golden brown coconut flakes; and the Crystalline color of the Avenir concept car was inspired by the multi-layered green undertones of an artichoke!