Cadillac House in New York Showcases Men’s Fashion

For years now, Cadillac has had an ongoing relationship with the fashion industry and the Council of Fashion Designers of America (CDFA). And now, its Cadillac House in New York will show off some of the hottest men’s fashion from New York Fashion Week. From July 12-14, the Cadillac House became Platform 4 and hosted a diverse selection of shows including fashion from Timo Weiland, Gypsy Sport, EFM, and more.

And unlike other Fashion Week events with closed off venues, the Cadillac House’s large windows and open veranda let the public have a peek into the high-end fashion world.

Coinciding with Fashion Week, the Retail Lab hosted inside Cadillac House opened to the public on July 15th. This retail space gives budding fashion talent an opportunity to learn how to market their products to the public. Timo Weiland will be the debut designer with a new featured designer following every quarter.

Steven Kolb, president and CEO of the CFDA said in a statement, “Every designer aspires to a freestanding retail experience that allows them to tell their brand story and connect directly with consumers. Cadillac’s commitment to the industry will help the selected designers make this a reality.”

If you ever visit New York City, be sure to plan a visit to the Cadillac House and see what this innovative public space has to offer.

GMC is KBB Most Refined Brand in 2016 Brand Image Awards

23969370819_6eb692a791_zIt was announced in late March that GMC was named the KBB Most Refined Brand in the website’s 2016 Brand Image Awards. This is GMC’s third consecutive year winning this award.

The Brand Image Awards are based on responses to KBB’s Brand Watch study, which tracks the perceptions of over 12,000 consumers annually and identifies the most important factors shoppers take into account when buying a new car.

Kelley Blue Book credits the luxury Denali line for cinching the win for GMC. “While the truck- and SUV-only brand remains strongly associated with getting the job done,” writes a KBB editor, “the [Denali lineup] are all distinguished by boldly luxurious styling enhancements and elevated feature sets.”

In previous years, KBB has praised GMC’s ability to add luxury with the Denali line without detracting from the brand’s ruggedness. Over 850,000 Denali models have been sold since 1999, outselling the lineups of various luxury automakers in 2015 and accounting for nearly a quarter of GMC’s sales last year.