It was announced in late March that GMC was named the KBB Most Refined Brand in the website’s 2016 Brand Image Awards. This is GMC’s third consecutive year winning this award.
The Brand Image Awards are based on responses to KBB’s Brand Watch study, which tracks the perceptions of over 12,000 consumers annually and identifies the most important factors shoppers take into account when buying a new car.
Kelley Blue Book credits the luxury Denali line for cinching the win for GMC. “While the truck- and SUV-only brand remains strongly associated with getting the job done,” writes a KBB editor, “the [Denali lineup] are all distinguished by boldly luxurious styling enhancements and elevated feature sets.”
In previous years, KBB has praised GMC’s ability to add luxury with the Denali line without detracting from the brand’s ruggedness. Over 850,000 Denali models have been sold since 1999, outselling the lineups of various luxury automakers in 2015 and accounting for nearly a quarter of GMC’s sales last year.