Designers use all kinds of ideas for their work—some more creative than others, and others, like Buick’s design inspirations, might surprise you. The automaker has shared some of the design work that has gone into creating the award-winning Buick Avenir concept and some of its upcoming models, revealing that food is one of its principal inspirations. No wonder their cars look so yummy!
Specifically, Buick has found food to be a great source from which to draw when it comes to vehicle colors. According to Design with Science founder Sally Augustin, “a positive experience with a particular food … can develop positive associations with the colors that are clearly linked to that item.” And PPG industries, an automotive paint maker, found that 60% of consumers consider color in their purchase decisions.
You can see that influence in our lineup at Linus Buick Cadillac GMC. The Choccachino interior available in the 2016 Enclave was inspired by chocolate and coffee tones; the Toasted Coconut Metallic paint available on the 2016 Cascada was inspired by golden brown coconut flakes; and the Crystalline color of the Avenir concept car was inspired by the multi-layered green undertones of an artichoke!